Intuitive Surgical Careers

Web Writer

US-CA-Sunnyvale, California
Marketing & New Business Development

Job Description

Job: Marketing & New Business Development
Primary Location: United States-California-US-CA-Sunnyvale
Schedule: Full-time
Requisition ID: 181002


Company Description:

Who is Intuitive Surgical? The numbers tell an amazing story. Learn more about our company.


About Intuitive:

Intuitive is the innovation leader in minimally invasive care. Through our da Vinci Surgical System, we’ve helped surgeons touch the lives of more than five million patients worldwide. Our system is an advanced platform for minimally invasive surgery that acts as a natural extension of a surgeon’s eyes and hands through a combination of cutting-edge robotics, immersive 3D stereoscopic vision, and intuitive human-interface controls. For more than two decades, our driving passion has been to enable surgeons and hospitals to deliver less invasive, better care.

Brief Position Summary

The web writer will be responsible for drafting copy for a range of digital channels, including a new corporate web site, global sites, campaign microsites, as well as digital and social media marketing campaigns. As we build more robust digital channels, you will play a key role developing digital content to drive audience engagement and lead gen. The ideal candidate will have a proven track record of producing effective and compelling copy, hands-on experience working with CMS systems, and a collaborative approach to partnering within a highly matrixed organization. You’ll be part of a six-person content team working to build a content center of excellence at Intuitive.

  • Write content for digital channels that makes an impact in a few words 
  • Understand and apply brand messaging guidelines to digital content
  • Edit and revise new and existing web copy, performing detailed editorial reviews
  • Write image ALT tags and clean up meta descriptions
  • Scrub content across pages for tone and voice, and for consistency across common elements (headline format, button text etc.)
  • Perform click-through reviews for web pages, checking that link copy sets expectation correctly and that destination copy delivers
  • Help manage stakeholder approvals and regulatory reviews
  • Work directly in Sitecore CMS; including copy input and editing

Core Competencies, Skills and Experience Requirements
  • 5+ years’ experience writing and managing content in a corporate environment
  • Outstanding writing, editing and proofreading skills with impeccable attention to detail
  • Exposure to marketing and brand strategy with experience writing corporate and product messaging
  • Familiarity with content marketing and digital marketing strategies.
  • Experience planning, creating and managing content in a digital CMS including familiarity with design, development, and implementation workflows
  • Understanding of success metrics and KPIs
  • Experience with marketing campaigns, understanding of lead gen principles, CRM and marketing automation
  • Understanding of social media principles and effective content for social digital channels
  • Familiarity with asset management systems, resource library organization and taxonomies
  • Experience enforcing voice, tone, and style
  • Ability to manage multiple projects simultaneously, to prioritize workload, and to work effectively in a fast-paced environment with demanding deadlines
  • Creative problem-solving skills, ability to think strategically and critically
  • Experience working directly with teams of developers, product managers, business stakeholders, UX and graphic designers, researchers
  • Excellent personal interaction, communication and negotiation skills
  • Medical device background or experience in a highly-regulated medical industry preferred
  • Work on-site at Sunnyvale headquarters required with minimal travel
  • Bachelor’s degree in marketing, journalism, communications or in a related fields
  • Experience with web CMS and/or digital marketing platforms such as Sitecore, WordPress, AEM
  • Experience with ticketing, project and collaboration tools such as Atlassian’s Confluence and Jira
  • Knowledge of doc control systems such as Oracle’s Agile Product Lifecycle Management software
  • Skill with document production, manuscript templates and writing productivity tools
  • Skill with diagramming and design tools such as Visio, Axure and those from Adobe

We are an AA/EEO/Veterans/Disabled employer.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.