Intuitive Surgical Careers

Market Access Manager – Hospital Economics

Freiburg, Germany
Marketing & New Business Development


Job Description

Job: Marketing & New Business Development
Primary Location: Germany-Freiburg-Freiburg
Schedule: Full-time
Requisition ID: 182540

Description

Primary Function of Position - Summary:
 
The purpose of the Market Access Manager – Hospital Economics/ MACA is to develop and execute applied health economic “value creation & demonstration” strategies in support of a.) Sales Organization and Marketing, b.) Healthcare providers across hospitals (focus on C-Suite), IDN system, and surgeon/physician.   
 
This position will work to demonstrate the applied clinical/economic value of ISI technologies. Primary job responsibilities are creating and disseminating clinical/economic materials, potential analysis, program benchmarking and procedure analytics, predictive and utility modeling, profitability analyzes and return of investment (ROI) calculations, market archetype segmentation strategies and strategic industry insights to influence and educate clinical/economic understanding among existing and potential hospital customers.
This position also provides expert support and facilitation in presenting and defending clinical & economical evidence to a c-suite audience as per business requirements.
 
Roles & Responsibilities:
  1. Provide strategic, economic and analytical insights in order to support a Sales approach that fosters, and grows key c-suite relationships and potential partnerships.
  2. Translate customer data from economic, profitability analyzes, program-benchmarking, procedure, and efficiency analyzes into meaningful strategic recommendations and actions to improve/grow dV programs and consult our customer base.
  3. Identify and leverage best data sources, i.e. with national and regional hospital claims data and other specific “big-data” databases analyses.
  4. Perform evidence (clinical & economic) based “Quantify The Impact” (QTI) or potential analysis and partner with Sales, Marketing and overall Market Access to co-lead customer alignment meetings with hospitals, IDN systems, surgeons and health technology assessment (HTA) organizations.
  5. Design and rollout training on QTI and analytics solution for the sales force, ensure methodology, platforms and tools are available for deployment.
  6. Engineer specific health economic market assessments to identify hospital stakeholder and barriers, trends, customer unmet need, strategic insight, strategic imperatives, stakeholder prioritization, market segmentation, targeting, messaging and positioning. 
  7. Provide analytical and economic insights as needed, to support the reimbursement strategy developed and led by Market Access Director and Government/Public Affairs.
  8. Operating in a global matrix, partner with the IS HEOR Team and the Market Access Director Hospital Economics/ MACA, to create evidence on IS products and then lead efforts to disseminate the “total economic and clinical value” of ISI technology to existing and future economic decision makers.
  9. Provide regular voice-of-customer (VOC) feedback on clinical and economic challenges. Generate ideas on how our products can serve as a solution to these issues. 
Qualifications

Required Knowledge, Skills, and Experience:
  • Bachelors or Master’s degree preferably in Hospital or Healthcare Business Economics with 6+ years’ relevant experience in: health/hospital economics, marketing, sales, market development, health care consulting.
  • Experience in health economics, market and patient access, and interaction with hospital stakeholders and decision makers required.
  • Healthcare pharma, medical device or hospital/health system industry experience is required.
  • Solid understanding of disease and clinical pathways, inpatient and surgical treatment approaches, hospital inpatient settings, product IFU and supportive health information levels of evidence.
  • Demonstrated experience and comfort in presenting and defending evidence with key c-suite clinical and economic decision makers in meetings.
  • Ability to Manage regional health economic “thought leaders” and key subject matter expert relationships through interactions with societies, hospitals, surgeons, etc. to increase economic evidence.
  • Strong reporting, project management, analytical and prioritization skills.
  • Excellent interpersonal skills.
  • Advanced computer skills in Excel, PowerPoint and Tableau.
  • Geographically located in Germany
  • Languages: fluent in German & English.
  • Travel 50% of the time
Preferred Knowledge, Skills, and Experience:
  • Demonstrated experience in performing customized economic assessment and highlighting meaningful influences and trends with impact for robotics.